XP Water Strategy Digital Marketing Campaign DRAFT 4 DSM-2

Water. Precious and irreplaceable, we all know what it means to us. But, let’s put it in perspective first.

According to the U.S. Geological Survey, only 3% (three percent) of all the Earth’s water is drinkable. And most of that 3% is not accessible to us because its deep underground or frozen in the polar regions. So only 0.3% (three tenths of one percent) of our drinkable fresh water is found in the surface water of lakes, rivers, and near enough to the surface to reach by wells.

All of that means that more than 99 percent of our water is unusable by humans and many other living things. It seems quite clear that we have to take care of our drinking water because of these facts.

There have been justifiable concerns, most recently in several locations around the country, about the quality of our drinking water. Be assured that the United States, and virtually every other developed country, enjoys the world's most reliable and safest drinking water supply. We still urge you to periodically review your local water suppliers’ reports on your drinking water supply quality.

XP Water Strategy Digital Marketing Campaign DRAFT 4 DSM-3
XP Water Strategy Digital Marketing Campaign DRAFT 4 DSM-4

But, as you might imagine, the issue of water quality becomes more “personal” to each of us in our own homes, businesses, schools, and churches. And, as safe and dependable as the water supply provided to these places truly is, drinking water quality can be affected by whatever conditions exist inside our buildings.

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